Scene & Hurd
Once a theatre production company writing original musicals and plays, Scene & Hurd Productions transitioned into a full-fledge production company. With this transition came a suddenly outdated brand look. Scene & Hurd hired Afterglow Studios to bring its brand to new levels, and one that best represented their new focus.
We first helped Scene & Hurd narrow its brand goals and helped them discover what it wanted its logo to convey.
This took shape in three ways: 1. As an eagle to show strength and precision, 2. As written text to highlight their writing capabilities, and 3. Elegance through a sophisticated color palette of golden yellow and royal purple.
After designing their logo, we animated it — starting first with a storyboard and animatic, and finally into 2D and 3D animation.
• 2D and 3D animation • CGI • VFX • Graphic Design • Animation • Rendering • Production • Direction